You’ve probably heard many times over the course of your online business journey the expression content is king in your online business and even more that QUALITY content is king.
But, have you ever stopped to think about what that really means?
It may seem like an obvious thing, but believe it or not, that is the one thing that people try to skate by on or skip altogether.
Some people who want an online business don’t want to actually create any content for it because either they are lazy or maybe they don’t understand how to create content or they simply don’t want to create content.
They don’t seem to understand that creating content is crucial because an online business will not build itself.
The bottom line is…if you want to be a success in your online business, especially with the marketing piece of your business, you have to wrap your head around the fact that content will always be king.
In fact, a lot of the online marketing tactics you see today have actually been practiced for many generations – before the digital internet world was even a dream.
From cave paintings to John Deer and even Jell-O, content marketing has been around for literally thousands of years.
Anytime someone wanted to get the information out about anything, they could turn to content to help.
Cookbooks are a great example of content marketing before the internet, because it’s something everyone can relate to.
If a cookbook listed a particular brand of item in it, that’s what people would buy.
Today, content marketing is extra important because it’s how you’ll get people to visit your website.
It’s also how you’ll teach people about the issues that are important to your audience, and hopefully turn them into a customer.
Whenever you are doing affiliate marketing or email marketing, etc., essentially you have to create content to make those online business models work.
Without content you are not going to attract visitors and without visitors you have no online business.
You won’t make any money because you have nothing of value to offer your visitors.
You cannot even market your online business properly without creating some sort of content to generate leads, etc.
✔️ Digital Search Content – All content is fodder for search engine traffic. Search engines use the information on your blogs, websites and social media to send your visitors your way. They do this with the terms used in the content or in the “alt” descriptions.
✔️ Social Media Content – Everything you put on social media is content. It doesn’t matter if it’s a meme, an image, words, a video or something else; it is considered content. When you realize all that content encompasses, you quickly realize that yes, it’s very important. It’s not just a blog post or text; it’s everything.
The entire internet consists of content. Without content, it would be an empty black hole of nothingness.
There would be no reason to even have an internet because what would you do or see with it, if there was nothing on it.
To break it down a bit further, the types of content you can create online are:
📌 Blog Posts – These need to go out on a regular basis to help your visitors find your website. You can also write original guest blog posts sometimes to bring other audiences to you.
📌 Newsletters – These can be sent via email on a regular basis to keep your subscribers engaged and active.
📌 Magazines – Today, you can create an online magazine to help with marketing and informing your audience of various things they would be interested in or need to know.
📌 Podcasts – This is another way to put out information without having to type it. Instead, you can record your thoughts and upload them to be listened to later. Audio is most definitely considered content.
📌 Videos – YouTube is a great example of the power of video to get the word out about anything and teach others something that requires visuals. It’s also a great way to brand yourself and your online business.
📌 White Papers – These are long research documents that often compare and contrast the solutions to a problem discussed in depth. They are great for educating a wide audience without overtly advertising your solution.
📌 Ebooks – Using books to build your expertise is a great way to teach an audience about something that requires a lot of information. Today, publishing on Amazon Kindle is simple and free. Anyone can self-publish these days using Amazon. That goes for both non-fiction and fiction.
📌 Online Presentations – You can post slides on SlideShare.net and other presentation sharing sites as another way to keep your audience informed.
📌 Webinars – Over the years, webinars have grown in popularity due to their live nature and the way the audience can interact with the hosts. Webinars are a very effective form of content. And many times, depending on who publishes the webinar, most webinar hosts will make the replays available for those who could not attend live.
📌 Infographics – Often used on social media, infographics are a great way to help your audience picture important data visually. Infographics can also be effectively used in a blog post as well and even in newsletters that you send out via email. You can even add them to a slide presentation.
📌 Games – If you can create an online game that teaches or markets your offerings to your audience, then you will have some really awesome content that gets results.
📌 Branded Tools – Whether it’s an App, a WordPress plugin or something else, creating a tool that your audience can use daily (even if it’s an old-fashioned calendar) provides the type of content that will remind them that you’re there.
As you can see from the list above, everything you do to build and market your online business and interact with your visitors is actually considered content.
That’s why content is king.
Content is the most important asset you own when it comes to online marketing.
Thanks for stopping by and have a great day 🙂
To Your Success,
P.S.- Grab your free gifts below as a “Thank You” for visiting my website 🙂
Resources for Online Success
My Online Journey
You don’t know me.
I’m not some flashy internet marketing “guru” with my name and face all over the internet.
I’m just an ordinary person that had to figure out a way to make money online when I lost my job in 2008, due to health issues.
In the offline world, I gained several years experience in Customer Service, Accounts Payable and Accounts Receivable and various other clerical type positions.
Much of it was drudgery, especially working in call centers.
I was good at my various jobs, but I did not enjoy being hostage to a cubicle and headset..lol 🙂
But, you do what soul sucking jobs you have to do, in order to make money to pay the bills.
As a free spirit, I always had the deep desire to break free from the cubicle-zombie-robot rat race world and have full control over my time, income and life, without having to have permission from a boss.
I was tired of being just another “number” that was expendable, no matter how dependable I was or how hard I worked (just to help build someone else’s wealth and make their dreams come true).
I wanted to create MY freedom…not just build it for someone else.
Unexpectedly in 2008, severe neck issues forced me out of the 9 to 5 corporate world rat race (before I was actually ready financially, which really sucked a lot and was pretty scary).
My neck issues got worse after years of being trapped at a computer, with little to no permission to get up and move around and stretch.
This is not good when you are suffering from old car accident injuries.
This was especially the case in call center jobs with low cubicle walls. They didn’t want you standing up, due to the noise while on calls.
And although losing my job and the paycheck was a less than pleasant experience, my goal was to be an online entrepreneur anyway.
But, I was forced to make it happen at that point…which was not ideal.
Wasted Time Dabbling
It’s better to have a 2nd income already coming in regularly before losing your main source of income, but I had no control over what happened.
I had already been “dabbling” in internet marketing, on the side, since 2004…basically wasting time.
I treated it as a hobby, instead of an online business.
I actually made a little bit of money with affiliate commissions and some advertising revenue, but it was nothing to write home about because I did not build it up.
If I had realized that my health was going to go sideways so badly in 2008, then I would’ve taken my online business “side gig” much more seriously.
I would’ve hustled, even while still working a full-time job, because 4 years would’ve been more than enough time to have built that online business into a full-time income.
Just an extra 1 hour per day consistently over that 4 year period…would have made all the difference.
So, after I lost my job in 2008, I was in a real bind for more than one reason.
I needed to get serious and stop dabbling and start hustling to make money online, but it takes time to build an online business that brings in consistent income.
I was out of time. My household went from two incomes to one and I needed to get moving.
The problem was my severe neck issues and the accompanying dizziness from nerve damage in my C1 Vertebrae, the Atlas.
So, this meant that I couldn’t exactly hustle like I needed to because being on a computer for hours each day at home is no different than doing it at a job.
I was no longer able to do this, if I wanted to not end up completely disabled or bed-ridden.
The years 2008-2011 were extremely tough in trying to heal, but with proper therapy, the worst of it got better, but it’s not 100%.
Even now in 2022, I still can only be on a computer so much each day, without causing flare-ups.
So again, if I had taken it all more seriously, then I wouldn’t have ended up with so many financial worries, when I lost my job.
I would’ve had something more substantial to fall back on during times that were difficult money-wise and health-wise.
Then, add in beating my head against the wall, jumping from one “program” to another and basically flushing more time and money down the toilet.
Losing my job made me act in desperation because I wanted to make something happen right now.
So, I ended up doing what a lot of people do, which is looking for a shortcut and something “quick” or “push button”…which is not realistic because it doesn’t really exist.
Then in 2012, I joined Wealthy Affiliate because it had the tools and resources I needed all in one place, to help me build an online business.
Fast forward to 2020, I joined The Home Business Academy to add even more great tools and resources to my online business arsenal.
I now use both of these resources to build my online business.
I talk more about this over on my Recommended Resources page listed under Resources #1 and #2.
I enjoy making money online because I can work from anywhere and on my own schedule, while still being able to take care of my health.
You Can Do It Too
So, why do I tell you all of this?
I share all of this with you, so you’ll know it’s possible to make money online and have total freedom from the 9-5 grind.
It takes time to build an online business, but it’s worth it to build either a side-income to supplement your full-time job or replace your job.
If you have found yourself in a similar situation to me or you simply want to get ahead of things and plan for the future, your goal going forward should be to not waste any more time.
Whether you love your job or hate your job, it’s always a good idea to have a Plan B to supplement your income or replace your income.
You never know what can happen with your job or even with your health.
Don’t waste time, like I did.
Just get started and keep going.
Do not dabble.
Take action now.
And most importantly, believe in yourself.
You can do it!
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