Quality Content is King in Your Online Business

You’ve probably heard many times over the course of your online business journey the expression content is king in your online business and even more that QUALITY content is king.

But, have you ever stopped to think about what that really means?

It may seem like an obvious thing, but believe it or not, that is the one thing that people try to skate by on or skip altogether.

Some people who want an online business don’t want to actually create any content for it because either they are lazy or maybe they don’t understand how to create content or they simply don’t want to create content.

They don’t seem to understand that creating content is crucial because an online business will not build itself.

The bottom line is…if you want to be a success in your online business, especially with the marketing piece of your business, you have to wrap your head around the fact that content will always be king.

In fact, a lot of the online marketing tactics you see today have actually been practiced for many generations – before the digital internet world was even a dream.

From cave paintings to John Deer and even Jell-O, content marketing has been around for literally thousands of years.

Anytime someone wanted to get the information out about anything, they could turn to content to help.

Cookbooks are a great example of content marketing before the internet, because it’s something everyone can relate to.

If a cookbook listed a particular brand of item in it, that’s what people would buy.

Today, content marketing is extra important because it’s how you’ll get people to visit your website.

It’s also how you’ll teach people about the issues that are important to your audience, and hopefully turn them into a customer.

Whenever you are doing affiliate marketing or email marketing, etc., essentially you have to create content to make those online business models work.

Without content you are not going to attract visitors and without visitors you have no online business.

You won’t make any money because you have nothing of value to offer your visitors

You cannot even market your online business properly without creating some sort of content to generate leads, etc.

✔️ Digital Search Content – All content is fodder for search engine traffic. Search engines use the information on your blogs, websites and social media to send your visitors your way. They do this with the terms used in the content or in the “alt” descriptions.

✔️ Social Media Content – Everything you put on social media is content. It doesn’t matter if it’s a meme, an image, words, a video or something else; it is considered content. When you realize all that content encompasses, you quickly realize that yes, it’s very important. It’s not just a blog post or text; it’s everything.

The entire internet consists of content. Without content, it would be an empty black hole of nothingness.

There would be no reason to even have an internet because what would you do or see with it, if there was nothing on it.

To break it down a bit further, the types of content you can create online are:

📌 Blog Posts – These need to go out on a regular basis to help your visitors find your website. You can also write original guest blog posts sometimes to bring other audiences to you.

📌 Newsletters – These can be sent via email on a regular basis to keep your subscribers engaged and active.

📌 Magazines – Today, you can create an online magazine to help with marketing and informing your audience of various things they would be interested in or need to know.

📌 Podcasts – This is another way to put out information without having to type it. Instead, you can record your thoughts and upload them to be listened to later. Audio is most definitely considered content.

📌 Videos – YouTube is a great example of the power of video to get the word out about anything and teach others something that requires visuals. It’s also a great way to brand yourself and your online business.

📌 White Papers – These are long research documents that often compare and contrast the solutions to a problem discussed in depth. They are great for educating a wide audience without overtly advertising your solution.

📌 Ebooks – Using books to build your expertise is a great way to teach an audience about something that requires a lot of information. Today, publishing on Amazon Kindle is simple and free. Anyone can self-publish these days using Amazon. That goes for both non-fiction and fiction.

📌 Online Presentations – You can post slides on SlideShare.net and other presentation sharing sites as another way to keep your audience informed.

📌 Webinars – Over the years, webinars have grown in popularity due to their live nature and the way the audience can interact with the hosts. Webinars are a very effective form of content. And many times, depending on who publishes the webinar, most webinar hosts will make the replays available for those who could not attend live.

📌 Infographics – Often used on social media, infographics are a great way to help your audience picture important data visually. Infographics can also be effectively used in a blog post as well and even in newsletters that you send out via email. You can even add them to a slide presentation.

📌 Games – If you can create an online game that teaches or markets your offerings to your audience, then you will have some really awesome content that gets results.

📌 Branded Tools – Whether it’s an App, a WordPress plugin or something else, creating a tool that your audience can use daily (even if it’s an old-fashioned calendar) provides the type of content that will remind them that you’re there.

As you can see from the list above, everything you do to build and market your online business and interact with your visitors is actually considered content.

That’s why content is king.

Content is the most important asset you own when it comes to online marketing.

Also see:

📲 Creating a Long Term Content Strategy

📲 Content Topic Brain Dump

📲 Evergreen Content Walkthrough

📲 Techniques for Amplifying Content

Thanks for stopping by and have a great day 🙂

To Your Success,

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