How to Show Your Expertise When First Starting Your Online Business

Often when people are new to online business, they aren’t sure if they truly have anything to offer because they don’t think of themselves as an expert. Here are some tips on how to show your expertise when first starting your online business.

When you first start out wanting to work from home and start your own business, it can be frightening and even seem impossible.

⬆️ If You Prefer a Different Format, Here’s a Video Version of this Blog Post with Added Commentary ⬆️

It’s the old conundrum about how you can get experience without having experience.

But, when you start an online business, you can make your own experience and prove your expertise with just a little work.

Don’t sell yourself short because each person adds their own unique perspective in whatever niche they are in.

The first thing you can do is start a blog on your own website. This is a great way to share your thoughts and opinions on whatever niche you are representing.

You can speak directly to your audience and discuss many issues that they may be having.

Blogging is a great way to get traffic, but it’s also a great way to demonstrate expertise.

If you are creating an online business about a niche that you are already passionate about, it will be easy to share everything you know.

Even if you are still learning about your niche, you can become the go-to person for those people that rely on what your research reveals.

Another great way to show your expertise is to write a book.

You can do this very easily by self-publishing via Amazon and other places.

You can offer this book in a digital eBook format and there is even an option to offer your eBook in a print copy.

Write the book to your target audience and answer any questions they may have.

Address one problem and solve it and then you’ll get more respect that you do know what you’re talking about.

You can even put a link in your eBook that sends them back to your website.

Another great idea is to make checklists to help your target audience.

If you know the types of things that your audience has questions or concerns about, then you can create helpful checklists, cheat sheets, or tip sheets that are available for view and/or download on your website or blog.

This offers value and demonstrates your knowledge in your niche.

Use social media sites such as LinkedIn, Facebook, Instagram, Twitter, etc. to share your knowledge.

You can join various groups in your niche and answer people’s questions or engage in conversation about your niche.

Do not be spammy and just keep things conversational.

Then if people want to know more, they can view your profile information, which should include a link to your website.

Forums and message boards are also great places to answer other people’s questions in a way that highlights your expertise.

Another way to share your expertise is to write articles for other blogs, websites, newspapers or magazines.

Most newspapers and magazines now offer a digital version and you could send a request to submit an article.

These places often want more content and will take well-written, expertly delivered articles.

Some of these places will even pay you for the content.

Write originally for each and rely on your bio to send traffic back to your website.

Another excellent way to share your expertise is to start your own YouTube channel and create videos on various topics within your niche.

Many people have become well-known because of YouTube, and you can too.

Use YouTube and other video sites such as TikTok as a way to demonstrate your expertise on the topics of interest to your audience.

Always link back to your website in the description sections of your videos because videos can be another source of traffic to your website.

Other methods you can use to share your expertise within your niche are webinars and podcasts.

Technology enables you to do a lot to spread the word about your knowledge and expertise.

You can do podcasts or videos to offer tips and training about things that your audience needs help with or solutions to or even just simply want someone else’s take on the matter.

These ways to show your expertise when first starting out don’t require you to have a huge audience or following yet.

This will come with time because doing them will help you gain a following, improve search engine optimization (SEO) and help you build the online business of your dreams.

Step out with confidence and you will be surprised by how much you really do know and how much people value your contribution.

Thanks for stopping by and have a great day 🙂

To Your Success,

P.S.- Be sure to grab your free gifts below as a Thank You for visiting my website 🙂

About

Nicole Lynn

from

Resources for Online Success

My Online Journey

You don’t know me. I’m not some flashy internet marketer with my name and face all over the internet.

Nope. I’m actually way too introverted for that 🙂

I’m just an ordinary person that had to figure out a way to make money online when I lost my job in 2008, due to health issues.

In the offline world, I gained several years experience in Customer Service, Accounts Payable and Accounts Receivable and various other clerical type positions.

Much of it was drudgery, especially working in call centers.

I was good at my various jobs, but I did not enjoy being hostage to a cubicle and headset..lol 🙂

But, you do what soul sucking jobs you have to do, in order to make money to pay the bills.

As a free spirit, I always had the deep desire to break free from the cubicle-zombie-robot rat race world and have full control over my time, income and life, without having to have permission from a boss.

I was tired of being just another “number” that was expendable, no matter how dependable I was or how hard I worked (just to help build someone else’s wealth and make their dreams come true).

I wanted to create MY freedom…not just build it for someone else.

Unexpectedly in 2008, severe neck issues forced me out of the 9 to 5 corporate world rat race (before I was actually ready financially, which really sucked a lot and was pretty scary).

My neck issues got worse after years of being trapped at a computer, with little to no permission to get up and move around and stretch.

This is not good when you are suffering from old car accident injuries.

This was especially the case in call center jobs with low cubicle walls. They didn’t want you standing up, due to the noise while on calls.

And although losing my job and the paycheck was a less than pleasant experience, my goal was to be an online entrepreneur anyway.

But, I was forced to make it happen at that point…which was not ideal.

Wasted Time Dabbling

It’s better to have a 2nd income already coming in regularly before losing your main source of income, but I had no control over what happened.

I had already been “dabbling” in internet marketing, on the side, since 2004…basically wasting time.

I treated it as a hobby, instead of an online business.

I actually made a little bit of money with affiliate commissions and some advertising revenue, but it was nothing to write home about because I did not build it up.

If I had realized that my health was going to go sideways so badly in 2008, then I would’ve taken my online business “side gig” much more seriously.

I would’ve hustled, even while still working a full-time job, because 4 years would’ve been more than enough time to have built that online business into a full-time income.

Just an extra 1 hour per day consistently over that 4 year period…would have made all the difference.

So, after I lost my job in 2008, I was in a real bind for more than one reason.

I needed to get serious and stop dabbling and start hustling to make money online, but it takes time to build an online business that brings in consistent income.

I was out of time. My household went from two incomes to one and I needed to get moving.

The problem was my severe neck issues and the accompanying dizziness from nerve damage in my C1 Vertebrae, the Atlas.

So, this meant that I couldn’t exactly hustle like I needed to because being on a computer for hours each day at home is no different than doing it at a job.

I was no longer able to do this, if I wanted to not end up completely disabled or bed-ridden.

The years 2008-2011 were extremely tough in trying to heal, but with proper therapy, the worst of it got better, but it’s not 100%.

Even now in 2022, I still can only be on a computer so much each day, without causing flare-ups.

So again, if I had taken it all more seriously, then I wouldn’t have ended up with so many financial worries, when I lost my job.

I would’ve had something more substantial to fall back on during times that were difficult money-wise and health-wise.

Then, add in beating my head against the wall, jumping from one “program” to another and basically flushing more time and money down the toilet.

Losing my job made me act in desperation because I wanted to make something happen right now.

So, I ended up doing what a lot of people do, which is looking for a shortcut and something “quick” or “push button”…which is not realistic because it doesn’t really exist.

Then in 2012, I joined Wealthy Affiliate because it had the tools and resources I needed all in one place, to help me build an online business.

Fast forward to 2020, I joined The Home Business Academy to add even more great tools and resources to my online business arsenal.

I now use both of these resources to build my online business.

I talk more about this over on my Recommended Resources page listed under Resources #1 and #2.

I enjoy making money online because I can work from anywhere and on my own schedule, while still being able to take care of my health.

You Can Do It Too

So, why do I tell you all of this?

I share all of this with you, so you’ll know it’s possible to make money online and have total freedom from the 9-5 grind.

It takes time to build an online business, but it’s worth it to build either a side-income to supplement your full-time job or replace your job.

If you have found yourself in a similar situation to me or you simply want to get ahead of things and plan for the future, your goal going forward should be to not waste any more time.

Whether you love your job or hate your job, it’s always a good idea to have a Plan B to supplement your income or replace your income.

You never know what can happen with your job or even with your health.

Don’t waste time, like I did.

Just get started and keep going.

Hustle.

Do not dabble.

Take action now.

And most importantly, believe in yourself.

You can do it!