Can Infographics Help with SEO?

Infographics are another form of content creation that you can use in your online business.

An infographic is a visual way to explain topics that may be simple or complex.

They can also help make the topic more interesting.

The question though is can infographics help with SEO?

When you are trying to improve SEO, many times the only thing that is considered is content in text format.

Images are often given the short end of the stick and are a late addition, added to written content without much thought, other than dressing things up.

But, images should not be an afterthought.

People are visual creatures and in fact, most people enjoy looking at pictures, especially those that use the internet.

Images make reading content a lot easier because when written information is broken up by pictures, it’s even easier to read and grasp the information.

Typically the average internet user is very impatient and wants to find the information they are looking for quickly…like yesterday.

They don’t have the patience to sit around waiting for the pages on your website to load and they definitely don’t want to read ten pages of information to understand something.

So, what’s the solution for those that don’t want to take the time to read your content?

Infographics can make hard information easier to digest for some people and can be a great addition to your written content.

Besides helping your impatient visitors find the information they are looking for, can infographics help with SEO?

🎯 Infographics are Link Bait

While this is very true, you will need to promote your infographics to make them truly the linkbait that you want them to become.

It’s not a matter of putting the infographic on your website and waiting for the traffic to roll in.

Instead, you will need to promote it and tell people about it.

This is true about any type of content; the difference here is that once seen people are more likely to share infographics.

🎯 Good Quality Infographics Work Best

Don’t skimp on making infographics.

If you cannot do it yourself using one of the many online tools that help you make infographics, like Canva or others, then hire a graphic artist to help make your concept come to life.

There are a lot of places where you can outsource the creation of infographics.

🎯 Describe Your Infographic in Text Format

On the page where you add your infographic to your website, include a description in the text of the infographic.

This will help the search engines pick up the information.

Be sure to use the keywords for the information that the infographic covers.

You can include as much information as you want, and perhaps a complete text write-up for those who cannot view images and use screen readers, such as visually impaired people.

🎯 Include an Alt Tag on Every Infographic

Many people today forget about including the description in the ‘alt’ tags of the images that appear on their website.

It’s very important that you do not leave out this important addition.

It helps search engines understand what is there, but it also helps visually impaired people and others know what is there.

🎯 Promote Your Infographic

Once you’ve finished and posted the infographic, it’s important to spend time promoting it.

Share it on Facebook, Twitter, Pinterest, Instagram, and other places where you feel people will enjoy seeing it.

Offer an “Embed Code” to Others to Promote Your Infographic

This is a great way to get other people to share it and promote it for you.

Teach them how to embed the infographic into their own websites and blogs.

The viewer will click through and go to your page, and with the embedding, they are technically viewing it on your page.

🎯 Include Diagrams and Interesting Font

Whether you are making the infographic or paying someone to do it, be sure to include diagrams, images, and interesting typography that you don’t normally see on websites or in content.

You want eyes drawn to it, and you want it to also be understandable.

Using infographics to improve SEO is a good way to repurpose content that you already have on your website.

You can also add infographics within your blog posts and even use them on slideshows and videos.

Try taking an old blog post, poll, or survey and transforming it into an infographic to get a taste of how infographics might help your business.

There are many creative ways to use infographics to help dress up your content and improve SEO.