Learning the steps to creating more targeted messages is crucial when you are sending email marketing campaigns to the visitors who opted-in to your email list.
So many people who sign up to get email marketing messages feel regret that they signed up for the messages.
They end up feeling like all they get is spam.
In fact, more emails remain unopened than opened much of the time.
Here’s how to stop this happening to your messages.
Study Your Audience
Never think that you know enough about your audience.
You’ll need to know as much as you can know about them.
Send surveys, study the particular demographic and get to know them as fully as you can so that you can better develop messages that mean something to your audience.
Segment Your Audience
It helps if you niche down the audience into different segments to assist with writing more targeted messages.
You can segment by behavior and demographics.
The more niched down your segments are, the easier it will be to craft the messages.
Ask the Audience What They Need
Use your email list to ask the audience directly what they need from you to make them open your emails.
When you give them input on everything, they’ll feel more connected to you.
Watch Them on Social Media
Observe the interactions your audience takes on social media.
Watch their conversations, notice their questions, and try to give them what they need based on that interaction.
Any single question can turn into a blog post, an email message and even an information product.
Engage with Them in Forums
Message boards and forums are a great place to get ideas about email messages that will make a difference.
You’ll see what they want based on their discussions, and then you can deliver that through your email messages.
Personalize Each Message
The software that you use to send out autoresponder messages comes with personalization features.
If you get your audience to fill out their information and provide names as well as email addresses, then use it.
Studies show that personalization gets more conversions.
Use Your Name for the Return Address
This is another way to get more personal.
Instead of a business name or a cute name as the return address, use your own personal name.
It will make the audience feel more connected and trusting of you.
Use Personal Language
When you craft each message, use personal language such as the word “you” and their name when you can.
Instead of being stuffy, try to be kind and personal.
Always insert plenty personal pronouns inside each email message.
In addition, ensure that subject lines are also personalized and reflect the information that will be included inside the message.
The more personal and targeted each message is, the more conversions will happen.
Email marketing messages are important to help guide your audience to make smart purchases for themselves.
Don’t be shy about sharing the benefits and the awesomeness of your products and services.
Thanks for stopping by and have a great day 🙂
To Your Success,
P.S.- Be sure to grab your free gifts below as a Thank You for visiting my website 🙂
Resources for Online Success
My Online Journey
You don’t know me. I’m not some flashy internet marketer with my name and face all over the internet.
Nope. I’m actually way too introverted for that 🙂
I’m just an ordinary person that had to figure out a way to make money online when I lost my job in 2008, due to health issues.
In the offline world, I gained several years experience in Customer Service, Accounts Payable and Accounts Receivable and various other clerical type positions.
Much of it was drudgery, especially working in call centers.
I was good at my various jobs, but I did not enjoy being hostage to a cubicle and headset..lol 🙂
But, you do what soul sucking jobs you have to do, in order to make money to pay the bills.
As a free spirit, I always had the deep desire to break free from the cubicle-zombie-robot rat race world and have full control over my time, income and life, without having to have permission from a boss.
I was tired of being just another “number” that was expendable, no matter how dependable I was or how hard I worked (just to help build someone else’s wealth and make their dreams come true).
I wanted to create MY freedom…not just build it for someone else.
Unexpectedly in 2008, severe neck issues forced me out of the 9 to 5 corporate world rat race (before I was actually ready financially, which really sucked a lot and was pretty scary).
My neck issues got worse after years of being trapped at a computer, with little to no permission to get up and move around and stretch.
This is not good when you are suffering from old car accident injuries.
This was especially the case in call center jobs with low cubicle walls. They didn’t want you standing up, due to the noise while on calls.
And although losing my job and the paycheck was a less than pleasant experience, my goal was to be an online entrepreneur anyway.
But, I was forced to make it happen at that point…which was not ideal.
Wasted Time Dabbling
It’s better to have a 2nd income already coming in regularly before losing your main source of income, but I had no control over what happened.
I had already been “dabbling” in internet marketing, on the side, since 2004…basically wasting time.
I treated it as a hobby, instead of an online business.
I actually made a little bit of money with affiliate commissions and some advertising revenue, but it was nothing to write home about because I did not build it up.
If I had realized that my health was going to go sideways so badly in 2008, then I would’ve taken my online business “side gig” much more seriously.
I would’ve hustled, even while still working a full-time job, because 4 years would’ve been more than enough time to have built that online business into a full-time income.
Just an extra 1 hour per day consistently over that 4 year period…would have made all the difference.
So, after I lost my job in 2008, I was in a real bind for more than one reason.
I needed to get serious and stop dabbling and start hustling to make money online, but it takes time to build an online business that brings in consistent income.
I was out of time. My household went from two incomes to one and I needed to get moving.
The problem was my severe neck issues and the accompanying dizziness from nerve damage in my C1 Vertebrae, the Atlas.
So, this meant that I couldn’t exactly hustle like I needed to because being on a computer for hours each day at home is no different than doing it at a job.
I was no longer able to do this, if I wanted to not end up completely disabled or bed-ridden.
The years 2008-2011 were extremely tough in trying to heal, but with proper therapy, the worst of it got better, but it’s not 100%.
Even now in 2022, I still can only be on a computer so much each day, without causing flare-ups.
So again, if I had taken it all more seriously, then I wouldn’t have ended up with so many financial worries, when I lost my job.
I would’ve had something more substantial to fall back on during times that were difficult money-wise and health-wise.
Then, add in beating my head against the wall, jumping from one “program” to another and basically flushing more time and money down the toilet.
Losing my job made me act in desperation because I wanted to make something happen right now.
So, I ended up doing what a lot of people do, which is looking for a shortcut and something “quick” or “push button”…which is not realistic because it doesn’t really exist.
Then in 2012, I joined Wealthy Affiliate because it had the tools and resources I needed all in one place, to help me build an online business.
Fast forward to 2020, I joined The Home Business Academy to add even more great tools and resources to my online business arsenal.
I now use both of these resources to build my online business.
I enjoy making money online because I can work from anywhere and on my own schedule, while still being able to take care of my health.
You Can Do It Too
So, why do I tell you all of this?
I share all of this with you, so you’ll know it’s possible to make money online and have total freedom from the 9-5 grind.
It takes time to build an online business, but it’s worth it to build either a side-income to supplement your full-time job or replace your job.
If you have found yourself in a similar situation to me or you simply want to get ahead of things and plan for the future, your goal going forward should be to not waste any more time.
Whether you love your job or hate your job, it’s always a good idea to have a Plan B to supplement your income or replace your income.
You never know what can happen with your job or even with your health.
Don’t waste time, like I did.
Just get started and keep going.
Do not dabble.
Take action now.
And most importantly, believe in yourself.
You can do it!
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