How to Create Targeted Email Marketing Messages

Learning how to create targeted email marketing messages is very important if you want your email marketing messages to convert.

Email marketing is a highly effective form of marketing that can’t be ignored.

They say the money is in the list, and that is true.

But, you’ll need to ensure that your messages are created correctly.

Simple Is Better

Marketing messages need to be simple and to the point.

Don’t make every email marketing message like a sales page.

Tell them something important, and then promote something.

It’s that easy.

Chunky Content Is Good

When people read email messages (or anything online) they read from top to bottom before they read from left to right.

That’s why it’s important to make bullet points, use a lot of white space, and make the content chunky.

Make It about Them

Stop saying “I” or “We” in your email marketing messages and instead use a lot of “you” and proper names to talk to the person in your email.

You want them to know it’s about them and not about you.

You are helping them, not yourself.

Benefits over Features

When you’re telling your audience about a new product or service, always tell them about the benefits.

That’s all they care about.

How does it help them and what direct benefits does it provide?

Create Telling Subject Lines

Don’t use click bait subject lines.

You want the subject line to reflect what your audience will read inside the email.

This is so that they will not ignore your future emails because they feel you’ve tricked them.

Use Keywords

Even though the email won’t be searched by a search engine, your audience is used to certain words being stated.

They will need to read familiar words and some jargon that lets them know you understand them.

Write Directly to Your Targeted Audience

When you are writing the email messages, it’s important to picture the audience in your mind.

Create a client avatar to help you write directly to the right person.

Have One Goal in Mind

Don’t have too many goals in mind for your audience in one email.

Market one new thing to them at a time and have one good goal for each email so you can stay focused.

Proofread

Always be sure to proofread your messages to check for proper grammar and punctuation.

You don’t want anything to distract your readers from your ultimate message.

Work on your marketing messages carefully if you want to see a good return on your investment.

Having high converting email marketing messages will make all the difference in your business.

Thanks for stopping by and have a great day 🙂

To Your Success,

P.S.- Be sure to grab your free gifts below as a Thank You for visiting my website 🙂

About

Nicole Lynn

from

Resources for Online Success

My Online Journey

You don’t know me. I’m not some flashy internet marketer with my name and face all over the internet.

Nope. I’m actually way too introverted for that 🙂

I’m just an ordinary person that had to figure out a way to make money online when I lost my job in 2008, due to health issues.

In the offline world, I gained several years experience in Customer Service, Accounts Payable and Accounts Receivable and various other clerical type positions.

Much of it was drudgery, especially working in call centers.

I was good at my various jobs, but I did not enjoy being hostage to a cubicle and headset..lol 🙂

But, you do what soul sucking jobs you have to do, in order to make money to pay the bills.

As a free spirit, I always had the deep desire to break free from the cubicle-zombie-robot rat race world and have full control over my time, income and life, without having to have permission from a boss.

I was tired of being just another “number” that was expendable, no matter how dependable I was or how hard I worked (just to help build someone else’s wealth and make their dreams come true).

I wanted to create MY freedom…not just build it for someone else.

Unexpectedly in 2008, severe neck issues forced me out of the 9 to 5 corporate world rat race (before I was actually ready financially, which really sucked a lot and was pretty scary).

My neck issues got worse after years of being trapped at a computer, with little to no permission to get up and move around and stretch.

This is not good when you are suffering from old car accident injuries.

This was especially the case in call center jobs with low cubicle walls. They didn’t want you standing up, due to the noise while on calls.

And although losing my job and the paycheck was a less than pleasant experience, my goal was to be an online entrepreneur anyway.

But, I was forced to make it happen at that point…which was not ideal.

Wasted Time Dabbling

It’s better to have a 2nd income already coming in regularly before losing your main source of income, but I had no control over what happened.

I had already been “dabbling” in internet marketing, on the side, since 2004…basically wasting time.

I treated it as a hobby, instead of an online business.

I actually made a little bit of money with affiliate commissions and some advertising revenue, but it was nothing to write home about because I did not build it up.

If I had realized that my health was going to go sideways so badly in 2008, then I would’ve taken my online business “side gig” much more seriously.

I would’ve hustled, even while still working a full-time job, because 4 years would’ve been more than enough time to have built that online business into a full-time income.

Just an extra 1 hour per day consistently over that 4 year period…would have made all the difference.

So, after I lost my job in 2008, I was in a real bind for more than one reason.

I needed to get serious and stop dabbling and start hustling to make money online, but it takes time to build an online business that brings in consistent income.

I was out of time. My household went from two incomes to one and I needed to get moving.

The problem was my severe neck issues and the accompanying dizziness from nerve damage in my C1 Vertebrae, the Atlas.

So, this meant that I couldn’t exactly hustle like I needed to because being on a computer for hours each day at home is no different than doing it at a job.

I was no longer able to do this, if I wanted to not end up completely disabled or bed-ridden.

The years 2008-2011 were extremely tough in trying to heal, but with proper therapy, the worst of it got better, but it’s not 100%.

Even now in 2022, I still can only be on a computer so much each day, without causing flare-ups.

So again, if I had taken it all more seriously, then I wouldn’t have ended up with so many financial worries, when I lost my job.

I would’ve had something more substantial to fall back on during times that were difficult money-wise and health-wise.

Then, add in beating my head against the wall, jumping from one “program” to another and basically flushing more time and money down the toilet.

Losing my job made me act in desperation because I wanted to make something happen right now.

So, I ended up doing what a lot of people do, which is looking for a shortcut and something “quick” or “push button”…which is not realistic because it doesn’t really exist.

Then in 2012, I joined Wealthy Affiliate because it had the tools and resources I needed all in one place, to help me build an online business.

Fast forward to 2020, I joined The Home Business Academy to add even more great tools and resources to my online business arsenal.

I now use both of these resources to build my online business.

I talk more about this over on my Recommended Resources page listed under Resources #1 and #2.

I enjoy making money online because I can work from anywhere and on my own schedule, while still being able to take care of my health.

You Can Do It Too

So, why do I tell you all of this?

I share all of this with you, so you’ll know it’s possible to make money online and have total freedom from the 9-5 grind.

It takes time to build an online business, but it’s worth it to build either a side-income to supplement your full-time job or replace your job.

If you have found yourself in a similar situation to me or you simply want to get ahead of things and plan for the future, your goal going forward should be to not waste any more time.

Whether you love your job or hate your job, it’s always a good idea to have a Plan B to supplement your income or replace your income.

You never know what can happen with your job or even with your health.

Don’t waste time, like I did.

Just get started and keep going.

Hustle.

Do not dabble.

Take action now.

And most importantly, believe in yourself.

You can do it!