Niche Research Blueprint: Days 6-10

Here are Days 6-10 of the 30-Day Niche Research Blueprint to help you with selecting a niche for your online business.

On these days, you will be taking a deeper dive into the niche you’ve chosen for your online business.

Day 6: Know the New Information in Your Niche

Because niches can trend, you have to stay on top of what’s going on, so you want to start practicing that on Day 6.

You’ll be able to learn this information by doing simple Internet searches.

You can just type in whatever your niche is and add the phrase “what’s new”.

For example, if you were in the health niche, then you would type in “what’s new in the health niche” and you would get results showing what was new in fitness, treatments, hair loss, digestive, etc.

You also want to pay attention to what big names or sites are saying about the niche.

So for some of these, you would see what Fox, CNN, MSNBC, or other mainstream media outlets have to say.

Whenever you type in your topic in whatever search platform you use, always look for the words “trending” or “news” and it’ll tell you what’s going on that you may not have heard about yet.

Day 7: Visit Consumer Hangouts

To connect with people who want to buy your products or services, you need to interact with them in forums and find out what it is they’re looking for or what they’re interested in, so that’s what you’ll start doing on Day 7.

Then you’ll have a good idea of how to structure certain items you’re offering.

For example, if you’ve built a business based on wealth building, then you would want to take part in discussions on financial forums or similar sites.

When you get onto these sites, you’ll start to notice recurring topics among the people.

They might be talking about building wealth as a side hustle while working a full-time job.

They might be devastated by current inflation or gas prices specifically and wonder how they’re going to get to work or put food on the table.

These emotion-driven forum discussions can be a great source of blog content for you as well as ideas for lead magnets and digital info products if you want to take that route and create a course to help solve their problems.

Day 8: Look for the Tie-Ins for Your Main Niche

When it comes to choosing a niche, you don’t want to just focus on that main issue.

You need to see the potential for niche tie-ins because these mean potential income in the future.

You’ll be searching for those on Day 8.

These shouldn’t be random things that have no similar ties.

For example, if you’ve been thinking about the weight loss niche, other things that can tie into this are topics like anti-aging (because losing weight when you’re middle-aged is harder), digestive health, thinning hair (that sometimes results from extreme diets or nutritional deficiencies), etc.

You can specifically target groups under your niche like pregnant women or busy moms, those over 50, or men.

You can also turn one tie-in topic into several, like those over 50 with mobility problems.

As long as the topic relates somehow to your original niche, it’ll work.

Once you find these tie-ins, you can then look for ways to discuss and promote items your audience can purchase.

Day 9: Look at Information That’s Already Available

You can start from scratch and try to figure out what’s related to your niche.

On Day 9, you can work on creating a list based on what you think of, but you can also look at the information that’s already out there.

Don’t neglect video sites.

The biggest video site online is YouTube, which doubles as a huge search engine.

Whatever your topic is, if you search for it on the site, it’s going to automatically have other suggestions and information that you can use.

For example, if you’re in the pet care niche when you look up videos that tie into this topic, you’re going to have a trove of information that you can glean.

Look at the notes under the videos.

Look at related videos.

Look at any keywords that are used.

Scroll down to see what other people are saying or what they’re linking to.

You might see information about supplements or food.

But you might also see where people are discussing problems with dog bedding – like for an extra-large dog or for dogs that tend to chew up their bedding.

Make a note of what you’re seeing, especially if you see someone who is talking about a problem that they’re having with pet care.

They might be discussing pet beds specifically for arthritic dogs, and this could lead to a sub-topic or niche and you could use that to create a product or service in the future as well as promote products as an affiliate.

Day 10: Get Social Proof for Your Niche

You obviously want a niche that’s going to do well.

One way to discover that is to see if people are talking about it online on various social media sites.

So, on Day 10 you’ll want to start with Facebook.

Scroll through other businesses that are in or linked to your niche topic.

Look at the comments and the amount of engagement.

This will give you some insight into the behavior and buying habits of what the people want or need.

What you can do is act like a newbie and search out groups to join where other people are talking.

This might be time-consuming, but it’ll allow you to have access to what may be missing from your niche or what problems aren’t being addressed.

This gives you an opening to be able to fill that gap.

Plus, you’ll meet other niche business people and this can expand your business growth potential.

You can do nothing more than observe silently if you want to and you never want to be a disruption or content thief from other marketers who have started these groups or pages.

You just want to use them to become well-informed.

This concludes Days 6-10.

Next in the 30-Day Niche Research Blueprint, will be Days 11-15.