Are Affiliate Marketing Articles Still Effective?

Affiliate Marketing

You may be wondering to yourself are affiliate marketing articles still effective?

This would be a valid concern because the internet is always changing and what used to work at one time, may not work anymore.

Back many years ago, about a decade ago, Google clamped down on article directories.

Everyone panicked because their own affiliate marketing articles were suddenly tanking in the search engine rankings. 

This was called the Panda update and it basically eliminated content farms, as they called them, because Google saw these as mostly full of low-quality content and thin content, and even scraped content.

These article directories were extremely popular at one point in time and were actually very effective when doing affiliate marketing. 

However, Google decided that content farms would no longer have a place in the ranking of the search engines.

The result was devastating for those affiliate marketers who actually used article directories to publish good content.

The rotten apples ended up spoiling the bunch and this was no longer a good strategy for affiliate marketing.

There are still some effective ways to utilize article marketing in your affiliate strategy, but the outdated method of thinking you can whip up a 300-word short description with a link back to your site and rank well is long gone.

When it comes to writing articles, you want to create share-worthy articles.

These should be good quality and therefore people will want to share them with other people online.

Articles should never be just flimsy teasers. 

They should satisfy the reader enough that they want to share the content with someone else or bookmark it because it’s so good.

Another strategy is to not only increase the quality and length of your articles but also increase the volume of articles you release. 

You may not rank really well with 5 articles, but increasing the amount of content you place online can help boost traffic to your affiliate website.

Consider press releases in addition to typical articles.

This method is not as popular as it used to be, but it still exists and can be effective.

A press release is an article that’s designed like a story for a print newspaper. 

It typically is fact-based and includes one or two quotes from sources (one of which could be you as the expert).

You can launch a press release all over the internet for free or use a paid PR service. 

Start by answering who, what, when, where, why, and how, and then expand on the information you’re sharing by quoting yourself.

Make sure you include a link to your website.

Some people prefer to put their articles on their own sites.

This is also known as blogging (or you could put them as static pages). 

Owning your own content certainly helps search engines view your domain as an authority figure.

Personally, this is the route that I chose to go when publishing content.

You can also ask to place your articles in other marketers’ newsletters or on their websites. 

There are many website owners who accept and cultivate guest blogs or articles for their niche. 

They’re happy to provide you with a link to your domain in exchange for the content you provide. 

This is also an older method of content creation and marketing your brand.

This is still being done because it can help the website owner add more content to their website and help affiliate marketers promote themselves.

I still personally prefer all of my effort to be for my own website, instead of publishing on someone else’s website. 

However, it can still be a great way to market for those who don’t mind spreading their efforts to have content on other websites. 

If you decide to go this route, just follow the rules and guidelines for what the website owner wants and then polish your submission before sending it over for possible inclusion.

Another idea is to consider the traditional offline article route with trade magazines. 

This would involve researching various trade magazines and finding the editorial contact information and submission guidelines included.

You can submit an article and reach a highly targeted audience who appreciates your expertise.

Some of the magazines will pay for the article, while others don’t pay, or pay in copies instead of cash. 

This is yet another strategy that can help you market your brand, but this is also a very slow process.

Also, more and more newspapers and magazines are turning digital and there may be a way to publish their online version. 

In my experience, the best way to publish your articles is on your OWN website and use your content to build an authoritative site.

It takes time to build, but when you have your content published on your own online real estate…you can continue to build it for years to come.

As an affiliate marketer, you want your own hub online where people can come to read your content.

Teasers can be shared on social media linking back to your articles or blog posts on your website.

Also, you can do videos or podcasts and embed these in your website as well.

Your content creation will build on itself and you will attract more visitors to your website where you can share your recommendations for products and services.

So, are affiliate marketing articles still effective?

Yes and in fact, content creation is what makes the Internet work. Without content, there would be nothing to see. 

So, as an affiliate marketer, your job is to keep creating content and using that content to recommend the products and services that your niche market is looking for… to help them solve whatever problem, need, or want they have.

Thank you for visiting. 🙂

To Your Success,

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