Are you just starting out as an affiliate marketer and wondering if you go with a broad or narrow niche?
If you are questioning this, then you are not alone.
Whenever affiliates are just starting out, or questioning the direction they already took, they start wondering if a broad or narrow niche is the best way to go.
This is actually one of the most common concerns that many affiliate marketers have and it can cause a lot of confusion.
There’s actually no right or wrong answer, but you have to know how to tackle the two different strategies.
If you go with a broad niche, it means you have to have fantastic organization of the sub-niches.
It’s very possible to do, but it will take time to rank well in the search engines for the broad spectrum of topics.
However, you will likely never run out of content ideas when you choose a broad niche.
So let’s say you decided to tackle the children’s toy niche.
You could have a general toy site, but you’d still need to organize the content into things like toys based on age, gender, materials, brands, indoor versus outdoor, etc.
This is not hard to do, especially if you set up your categories accordingly and make it easy for your visitors to locate information on a particular topic.
Or, you could go with a narrow approach in your niche.
This makes it really easy for you to rank quicker with an authority site.
For example, a website about toys for 1 year old girls, that is fully focused on toys for this age and gender, would probably become an authority site rapidly for those searching for that topic.
The biggest and most common problem though with choosing a narrow niche is that you will run out of content ideas.
It can also get very boring writing about the same thing, so this is something to keep in mind.
Either way you choose – broad or narrow – you can work your way back over time.
So if you choose a broad niche, you can work over time to dig into the narrow levels and provide expertise there for your affiliate income.
If you choose a narrow niche, like the one listed above, you could branch out and create a bunch of narrow sites and then eventually link them to a main site.
For example, you could create a website for 7 year olds, 13 year olds, etc.
Once complete, you could then create a main toys for girls website that linked them all together.
This would be a very time consuming approach though and you would be juggling so many websites and have to maintain all of those websites.
It would actually be a lot more efficient to have one website and have multiple categories instead.
Don’t worry if you’ve started out the wrong way because eventually, your goal is to have complete domination in a niche.
You have to look at this from a long-term perspective, not what will help you make the most amount of money in 30 days.
This is not a get rich quick endeavor anyway, which is something you need to keep in mind.
The great thing about both broad or narrow niches is that you can search for keywords that will help guide you in the type of content that you want to create.
Over time, you may want to move from free keyword tools to the paid versions that give you more information about the kind of edge you can expect to have over the competition if you rank well for them.
The online business community that I belong to actually offers a free keyword tool with their Premium membership and they also offer upgraded versions of that keyword tool.
Pick whichever strategy you feel more comfortable with right now – broad or narrow – and then if you want to move into a new direction, you can do that without any problems down the road.
You are the one calling the shots and can decide what direction you want to take your website long-term.
Thanks for stopping by and have a great day 🙂
To Your Success,
P.S.- Grab your free gifts below as a “Thank You” for visiting my website 🙂
Resources for Online Success
My Online Journey
You don’t know me.
I’m not some flashy internet marketing “guru” with my name and face all over the internet.
I’m just an ordinary person that had to figure out a way to make money online when I lost my job in 2008, due to health issues.
In the offline world, I gained several years experience in Customer Service, Accounts Payable and Accounts Receivable and various other clerical type positions.
Much of it was drudgery, especially working in call centers.
I was good at my various jobs, but I did not enjoy being hostage to a cubicle and headset..lol 🙂
But, you do what soul sucking jobs you have to do, in order to make money to pay the bills.
As a free spirit, I always had the deep desire to break free from the cubicle-zombie-robot rat race world and have full control over my time, income and life, without having to have permission from a boss.
I was tired of being just another “number” that was expendable, no matter how dependable I was or how hard I worked (just to help build someone else’s wealth and make their dreams come true).
I wanted to create MY freedom…not just build it for someone else.
Unexpectedly in 2008, severe neck issues forced me out of the 9 to 5 corporate world rat race (before I was actually ready financially, which really sucked a lot and was pretty scary).
My neck issues got worse after years of being trapped at a computer, with little to no permission to get up and move around and stretch.
This is not good when you are suffering from old car accident injuries.
This was especially the case in call center jobs with low cubicle walls. They didn’t want you standing up, due to the noise while on calls.
And although losing my job and the paycheck was a less than pleasant experience, my goal was to be an online entrepreneur anyway.
But, I was forced to make it happen at that point…which was not ideal.
Wasted Time Dabbling
It’s better to have a 2nd income already coming in regularly before losing your main source of income, but I had no control over what happened.
I had already been “dabbling” in internet marketing, on the side, since 2004…basically wasting time.
I treated it as a hobby, instead of an online business.
I actually made a little bit of money with affiliate commissions and some advertising revenue, but it was nothing to write home about because I did not build it up.
If I had realized that my health was going to go sideways so badly in 2008, then I would’ve taken my online business “side gig” much more seriously.
I would’ve hustled, even while still working a full-time job, because 4 years would’ve been more than enough time to have built that online business into a full-time income.
Just an extra 1 hour per day consistently over that 4 year period…would have made all the difference.
So, after I lost my job in 2008, I was in a real bind for more than one reason.
I needed to get serious and stop dabbling and start hustling to make money online, but it takes time to build an online business that brings in consistent income.
I was out of time. My household went from two incomes to one and I needed to get moving.
The problem was my severe neck issues and the accompanying dizziness from nerve damage in my C1 Vertebrae, the Atlas.
So, this meant that I couldn’t exactly hustle like I needed to because being on a computer for hours each day at home is no different than doing it at a job.
I was no longer able to do this, if I wanted to not end up completely disabled or bed-ridden.
The years 2008-2011 were extremely tough in trying to heal, but with proper therapy, the worst of it got better, but it’s not 100%.
Even now in 2022, I still can only be on a computer so much each day, without causing flare-ups.
So again, if I had taken it all more seriously, then I wouldn’t have ended up with so many financial worries, when I lost my job.
I would’ve had something more substantial to fall back on during times that were difficult money-wise and health-wise.
Then, add in beating my head against the wall, jumping from one “program” to another and basically flushing more time and money down the toilet.
Losing my job made me act in desperation because I wanted to make something happen right now.
So, I ended up doing what a lot of people do, which is looking for a shortcut and something “quick” or “push button”…which is not realistic because it doesn’t really exist.
Then in 2012, I joined Wealthy Affiliate because it had the tools and resources I needed all in one place, to help me build an online business.
Fast forward to 2020, I joined The Home Business Academy to add even more great tools and resources to my online business arsenal.
I now use both of these resources to build my online business.
I talk more about this over on my Recommended Resources page listed under Resources #1 and #2.
I enjoy making money online because I can work from anywhere and on my own schedule, while still being able to take care of my health.
You Can Do It Too
So, why do I tell you all of this?
I share all of this with you, so you’ll know it’s possible to make money online and have total freedom from the 9-5 grind.
It takes time to build an online business, but it’s worth it to build either a side-income to supplement your full-time job or replace your job.
If you have found yourself in a similar situation to me or you simply want to get ahead of things and plan for the future, your goal going forward should be to not waste any more time.
Whether you love your job or hate your job, it’s always a good idea to have a Plan B to supplement your income or replace your income.
You never know what can happen with your job or even with your health.
Don’t waste time, like I did.
Just get started and keep going.
Do not dabble.
Take action now.
And most importantly, believe in yourself.
You can do it!
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